The Commerce Show

Ep. 16 - Chris Parsons from Home Hardware - Retail & eCommerce - The Commerce Show

Episode Summary

In this episode, I receive Chris Parsons, Director of eCommerce at Home Hardware. He has been one of the first team members of the Walmart Canada eCommerce team back in 2004 and has been evolving since then in the industry. After almost 8 years, he left to become Director of Marketing at NewEgg and Director of eCommerce at Ren’s Pets. We can now say that he’s an eCommerce veteran.

Episode Notes

In this episode, I receive Chris Parsons, Director of eCommerce at Home Hardware. He has been one of the first team members of the Walmart Canada eCommerce team back in 2004 and has been evolving since then in the industry. After almost 8 years, he left to become Director of Marketing at NewEgg and Director of eCommerce at Ren’s Pets. We can now say that he’s an eCommerce veteran.

We cover various subjects such as:

• How they managed the volume increase and price variation during the pandemic.
• His biggest challenge at HH.
• Kibo Commerce, eCommerce solution that Home Hardware uses.
• Implementation of Buy now, Pay Later.
• Traffic acquisition strategy.
• and much more…

You’ll enjoy that podcast!

To discover Home Hardware: https://www.homehardware.ca/

To discover Chris Parsons podcast - Delivering eCommerce: https://www.youtube.com/c/ChrisParsonsDeliveringeCommerce

To reach Chris Parsons: https://www.linkedin.com/in/chrisaparsons

Available on:

- Spotify: https://spoti.fi/2Oh1VDp

- Youtube: https://bit.ly/TCS_YT

- Our website: https://thecommerceshow.com